Vedrana Pribičević is an economist and a Senior Lecturer at the Zagreb School of Economics and Management (ZSEM). Her work focuses on complex adaptive systems and issues at the intersection of economics, artificial intelligence, technology, and society, with an emphasis on the transformation of economic systems in the context of accelerated technological development.
She is actively involved in the design and implementation of international research and innovation projects, including those under the Horizon Europe programme, applying an approach that integrates social sciences and humanities into the analysis of the economic dimensions of digital transformation.